ZODIAC POSTER - 70s style.
I’d taken a trip to west coast USA a couple of years back and took this photo in the back of a cab in San Franscisco. I always loved it but didn’t know what to do with it.
Much later, I was reading up on the Zodiac killer and his grip of terror on citizens of San Francisco in the 70s, after watching the Fincher movie. The case was never solved which freaked me out. The killer could still be alive and could have still been living in SF, even when I was there (very slim but got me thinking). The city had harboured this guy, hiding him.
Its the anonymity of the POV shot of the photo I took that I kept coming back to, when thinking about the locations of the film. That it could be the view of the Zodiac killer taking another cab ride as he does in the movie, possibly to another victim.
That’s the Trans-America Pyramid up ahead. So it tells you you’re in San Francisco. But it’s also sharp and pointed, recalling imagery of a murder weapon. That was the detail which sealed using this image for me. I gave the photo a 70’s film poster style detail, including the playful stepped typography. The result is subtle, right down to the only use of contrasting colour - the single use of murky yellow in the title.